Park Partners

Where Community & Opportunity Meet

Fair Park serves events year round that strengthen our economy, showcase community pride, and provide partners with exposure found nowhere else in Jefferson County. As the county's largest and most versatile gathering space, Fair Park is a year-round destination welcoming visitors annually for expos, concerts, livestock shows, festivals, weddings, trade shows, and community celebrations of every kind.No other facility in Jefferson County can match the reach, visibility, and economic impact of Fair Park.

Why Partner with Jefferson County Fair Park?

Year-Round Visibility - Your brand is seen at events large and small, reaching families, business leaders, and visitors from across Wisconsin.
Proven Economic Impact - Every event fuels growth for local hotels, restaurants, and retailers - your support strengthens the entire community.
Unmatched Exposure - From on-site signage to digital platforms, your message connects with an engaged, diverse audience like no other venue can provide.
Community Alignment - Showcase your business as a champion of local traditions, innovation, and the shared spirit of Jefferson County.

By partnering with Jefferson County Fair Park, you're not only helping create unforgettable experiences - you're fueling economic growth, strengthening local businesses supporting fair park programming and positioning your brand at the center of community life.

- Becky Roberts, Fair Park Director

Park Partner Packages

Sponsorship at Jefferson County Fair Park delivers tangible returns—high-visibility signage, year-round brand exposure to more than 100,000 visitors, and direct connections with families, business leaders, and regional travelers. But the value goes deeper than impressions and marketing reach. Your support sustains a community hub , fuels local economic growth, and helps create experiences that celebrate tradition, learning, and togetherness. Best of all, we will curate a custom sponsorship package tailored to your specific goals and budget , ensuring your investment achieves measurable marketing impact and the lasting goodwill that comes from investing in the heart of Jefferson County.

Being a Park Partner also provides you exposure during our signature event of the Annual County Fair, when more than 34,000 people celebrate agriculture and fun for a great week in July. This is a large opportunity that is wrapped into your participation as a Park Partner.

Park Partners get year-round exposure with alignment to a unique space/location at Fair Park. This location is then named after the sponsor in ALL web and print narratives, map components, and even our event contracts. This includes, printed maps, building descriptions on the website, Fair and Camping Maps, and so much more

Due to the investment of signage applications, all Park Partners will have a multi-year agreement, with first right of refusal. We can also help to design a unique element at the Park that may help with engagement from our visitors more creatively. Our point…the Sky’s the Limit!